At Upswell, we are wholeheartedly committed to fostering a culture of learning and knowledge-sharing. We believe the key to success lies in constant testing, rapid learning, and continual improvement. Our team owes much of what we know to the amazing people we have supported over the years. Sharing these valuable lessons with others and inspiring collaboration and innovation across various communities is core to our mission. We approach every project we take on not only as an opportunity to drive direct impact but also to elevate our own learnings so we can use them and pass them along to empower others to reach new heights of achievement and understanding.
CONTENT LIBRARY SANTÉ POUR TOUS 2023
We are excited to share some of the content that our team used during a recent campaign in Côte D'Ivoire. We implemented this project in partnership with FHI-360, Village Reach, and fantastic local Ministries of Health to increase the target audience's motivation to get vaccinated against COVID-19, foster social acceptance of COVID-19 vaccines, and boost vaccination rates at the Yopougon vaccination site.
Read MoreIntroducing the Behavioral Insights Lab, a groundbreaking initiative that aims to transform public health campaigns by making behavioral science research accessible, affordable, and actionable. By combining social and digital platforms with proven behavior models, the Lab seeks to empower social change practitioners. Stay tuned for the launch of our first cohort community, designed to build capacity and achieve programmatic goals through behavioral science.
Read MoreExplore this five-part workshop series on using social media for public health campaigns. Focus on Facebook and Instagram to improve vaccination and immunization communication. Enhance your marketing and communications expertise in the public health domain.
Read MoreIn this 50-minute session, we dive into creating impactful health content for social media. Learn the crucial elements of crafting content that motivates your audience to take action, while optimizing it for social media engagement. Discover the differences between traditional and social media channels, and acquire tactics to maximize positive health outcomes.
Read MoreDiscover the secrets to designing effective social media campaigns for health organizations in this insightful one-hour training session. Learn how to maximize your impact and avoid the pitfalls of time-consuming and fruitless social media efforts. Unlock the potential of social media to create meaningful behavior change.
Read MoreHarness the power of social media conversations in this engaging session. Learn how to effectively manage comments, including negative ones, to enhance your content's overall impact. Join us to discover strategies for fostering vibrant and productive online communities that support your social media campaigns.
Read MoreUnlock the potential of social media for market research in this insightful session. Discover various ways to utilize social media for audience analysis and campaign evaluation in the health sector. Learn how to identify your target audience on these platforms and delve into the tactical aspects of designing and executing research campaigns effectively. Join us to enhance your understanding and drive better results.
Read MoreLearn the art of Facebook and Instagram ads in this tactical training session. Learn how to identify if your target audience is reachable on these platforms and acquire hands-on knowledge for running effective ad campaigns. Tailored for implementation staff and contractors, this session will empower you to harness the potential of social media advertising for your campaigns.
Read MoreThe old saying “content is king” has never been more true than it is today on social media. In today's social media landscape, content is crucial for health campaigns. The right content can improve lives, while the wrong content can waste resources and even hinder people's motivation to take action for their health and well-being.
Read MoreGuest Post by Sohail Agha
Studies show that utilizing behavior change theories increases the likelihood of impact of behavioral interventions. Yet very few public health organizations leverage these powerful tools. Why is that?
Discover how Facebook helps researchers understand audience behavior and sharing patterns in our chapter, "When Your Audience In Your Channel: Facebook for Behavior Change," from the 2020 open-access book Entertainment-Education Behind the Scenes. This insightful resource remains relevant for creating effective health content today.
Read MoreExplore the eight essential steps for executing impactful public health campaigns on Facebook. This guide offers insights from a real-world campaign aimed at raising awareness about anemia and Iron Folic Acid intake among young women in Northern India, showcasing the crucial elements of a successful Facebook-based health campaign.
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