Posts tagged playbook
Facebook-Fueled Behavior Change Campaigns: A Strategic and Tactical Guide

Facebook-Driven Behavior Change Campaigns: A Comprehensive Guide

Explore the eight essential steps for executing impactful public health campaigns on Facebook. This guide offers insights from a real-world campaign aimed at raising awareness about anemia and Iron Folic Acid intake among young women in Northern India, showcasing the crucial elements of a successful Facebook-based health campaign.

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-Guide, playbook, IFA, India, facebook, Iron, case study