At Upswell, we are wholeheartedly committed to fostering a culture of learning and knowledge-sharing. We believe the key to success lies in constant testing, rapid learning, and continual improvement. Our team owes much of what we know to the amazing people we have supported over the years. Sharing these valuable lessons with others and inspiring collaboration and innovation across various communities is core to our mission. We approach every project we take on not only as an opportunity to drive direct impact but also to elevate our own learnings so we can use them and pass them along to empower others to reach new heights of achievement and understanding.
The old saying “content is king” has never been more true than it is today on social media. In today's social media landscape, content is crucial for health campaigns. The right content can improve lives, while the wrong content can waste resources and even hinder people's motivation to take action for their health and well-being.
Read MoreDiscover how Facebook helps researchers understand audience behavior and sharing patterns in our chapter, "When Your Audience In Your Channel: Facebook for Behavior Change," from the 2020 open-access book Entertainment-Education Behind the Scenes. This insightful resource remains relevant for creating effective health content today.
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