At Upswell, our mission is all about helping amazing people leverage social media and social strategies to accomplish measurable results. We have supported and learned from hundreds of the most innovative and impactful individuals across the social sector. Our work is often behind the scenes but below is a sampling of the organizations, teams, and projects we have enjoyed supporting. We do not take credit for any of these projects, but we are proud to have played a role in helping these amazing people do their critically important work.
Reaching People With Real-Time Facts During an Outbreak
Upswell helped the WHO use Facebook Live to quickly and efficiently reach people during outbreaks of yellow fever, Zika and other diseases, enticing its fans, media outlets and partner organizations to share important—and accurate—information in real time. This was just on of the amazing project that WHO implemented using social media during this time.
Read MoreWHO Reaches Millions to Help End Mental Health Stigma
Upswell trained and supported the WHO’s social media team in the run-up to World Mental Health Day 2016 on behalf of Facebook. Our training focused on creating content people could use to care for the people they love and actively manage comments and community. The Black Dog post was what their amazing team came up with. To date, this organic-only post (no ad dollars were ever spent) has been viewed more than 100M times. More importantly, the content has had a real impact on the lives of many thousands of people suffering from depression. This really is what good looks like!
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