WHO Reaches Millions to Help End Mental Health Stigma

Upswell trained and supported the WHO’s social media team in the run-up to World Mental Health Day 2016 on behalf of Facebook. Our training focused on creating content people could use to care for the people they love and actively manage comments and community. The Black Dog post was what their amazing team came up with. To date, this organic-only post (no ad dollars were ever spent) has been viewed more than 100M times. More importantly, the content has had a real impact on the lives of many thousands of people suffering from depression. This really is what good looks like!

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