University of Washington — Project Spotlights

Public Health Awareness Campaign: COVID Safe Behaviors in India

Public Health Awareness Campaign: COVID Safe Behaviors in India

Upswell supported all aspect of this campaign from the initial strategy development through implementation. As a UW alum, Drew gets a huge smile when he talks about the team that made this project a reality.

Background: In March 2021 the second wave of COVID-19 affected India, and in a few months there were over 30 million documented cases, with a large number of cases remaining undocumented. We rolled out ‘India bane Maskpur,’ a 9-week campaign in India to promote mask wearing, leveraging the social media platforms of India-based nonprofit organizations like Sheroes, Breakthrough India and Arthan Foundation.

-February 15, 2021Restart, University of Washington, Breakthrough, Arthan, India, covid-19, facebook, advertising

Social Media Messaging and Message Testing Campaign

Social Media Messaging and Message Testing Campaign

Upswell provided training, coaching and ongoing support to Restart Partners and their team rom the Communication Leadership Graduate Program at the University of Washington. Did we mention how much Drew loved working with this team?

Restart Partners launched their social media messaging campaign to encourage mask use and other healthy behaviors during the COVID-19 pandemic.

-December 13, 2020covid-19, US, Restart, University of Washington, facebook, advertising