India — Project Spotlights

Public Health Awareness Campaign: COVID Safe Behaviors in India

Public Health Awareness Campaign: COVID Safe Behaviors in India

Upswell supported all aspect of this campaign from the initial strategy development through implementation. As a UW alum, Drew gets a huge smile when he talks about the team that made this project a reality.

Background: In March 2021 the second wave of COVID-19 affected India, and in a few months there were over 30 million documented cases, with a large number of cases remaining undocumented. We rolled out ‘India bane Maskpur,’ a 9-week campaign in India to promote mask wearing, leveraging the social media platforms of India-based nonprofit organizations like Sheroes, Breakthrough India and Arthan Foundation.

-February 15, 2021Restart, University of Washington, Breakthrough, Arthan, India, covid-19, facebook, advertising

Facebook Powered M&E for Iron Folic Acid Health Interventions in Northern India

Facebook Powered M&E for Iron Folic Acid Health Interventions in Northern India

As the media landscape changes and billions of people around the world turn to Facebook, Instagram, WhatsApp, and other social media platforms for information and social interactions, the need to develop effective methods of leveraging social media for social behavior change communication (SBCC) becomes increasingly important. Yet, in order for the public health sector to embrace social media for SBCC, we must have methods for measuring the impact of social media-based SBCC.

In this letter, we share a new approach for measurement and evaluation of social media-based SBCC campaigns. The approach was developed as part of an iron-folic acid health intervention targeting young women in two states in northern India; Uttar Pradesh and Maydar Pradesh.

-October 20, 2020Project Spotlight, BMGF, Bill and Melinda Gates Foundation, M&E, Folic Acid, India, Paper