Posts tagged social media
Effects of Large-Scale Social Media Advertising Campaign on Holiday Travel and COVID-19 Infections
Effects of Large-Scale Social Media Advertising Campaign on Holiday Travel and COVID-19 Infections

Effects of Large-Scale Social Media Advertising Campaign on Holiday Travel and COVID-19 Infections

Upswell supported this team throughout the project. We wish we could take credit for their amazing use of mobile phone location data of Facebook users to measure the on-the-ground impact of their campaign. Amazing!

During the Coronavirus Disease 2019 (COVID-19) epidemic, many health professionals used social media to promote preventative health behaviors. The team behind this work conducted a randomized controlled trial of the effect of a Facebook advertising campaign consisting of short videos recorded by doctors and nurses to encourage users to stay at home for the Thanksgiving and Christmas holidays (NCT04644328 and AEARCTR-0006821).

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-Project Spotlight, covid-19, paper, social media, facebook, US