india — Project Spotlights

Barriers to Maternal and Reproductive Health Care In India Due to COVID-19

Barriers to Maternal and Reproductive Health Care In India Due to COVID-19

Upswell supported all aspects of this project from intervention design through implementation, running Facebook and Instagram Ads, M&E, and final report creation. We honestly can’t get enough of the people who powered this project!

Lockdowns and restrictions associated with COVID-19 had the potential to impact access to healthcare services, including contraceptive, prenatal, and postnatal care for both men and women. However, the extent of its impact, especially in low- and middle-income countries like India, was not well understood. Understanding the impact of COVID-19 on the use of these services was essential for improving access and use.

-October 4, 2022Project Spotlight, facebook, ucsf, University of California San Francisco, reproductive health, covid-19, india, paper

Facebook ads vs. Malaria: Using Social Media Campaigns to Promote Health-Seeking Behaviors of Households

Facebook ads vs. Malaria: Using Social Media Campaigns to Promote Health-Seeking Behaviors of Households

Upswell supported all aspects of this project, from helping manage the creative team to ad-management. Our team also worked closely with Virtual Labs to implement M&E for the project. Don’t get us started on Virtual Lab, they are fantastic!

The campaign and research study measured the effectiveness of a social media campaign against malaria. Full-scale advertising campaigns were run on Facebook, and outcomes were measured using survey responses from incentivized respondents. Results showed increased use of mosquito nets in certain subgroups and increased preventative behavior for individuals who were shown ads. The study concluded that ad campaigns can change behavior, but advanced targeting may be needed to reach subgroups of interest.

-August 7, 2021case study, advertising, facebook, Malaria, india, Malaria No More