Posts tagged Stanford
A Social Media Based Public Health Campaign Encouraging COVID-19 Vaccination Across the US
A Social Media Based Public Health Campaign Encouraging COVID-19 Vaccination Across the US

A Social Media Based Public Health Campaign Encouraging COVID-19 Vaccination Across the US

Upswell provided technical support to this three-part public health campaign between April and June 2021. It reached 25 million individuals, an average of 6.8 times each.  

The campaign was designed to test the use of Facebook for running campaigns to increase COVID-19 vaccination rates and address disparities among racial minorities. The team used a combination of video and still-image advertisements that were designed with their target audience in mind. The campaigns aimed to combat misinformation by disseminating high-quality health information on social media platforms.

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-Stanford, covid-19, facebook, advertising, US