Facebook — Project Spotlights

Driving Action for Universal Health Coverage in Myanmar with Facebook

Driving Action for Universal Health Coverage in Myanmar with Facebook

Since 1995, PSI/Myanmar has been providing the people of Myanmar with critical health services. They are one of the largest NGOs in Myanmar, delivering significant health impact in nearly all 330 townships. Their mission in Myanmar at the time of this project was to address the largest contributors to Myanmar’s burden of disease: HIV, tuberculosis, malaria, pneumonia, diarrhea, reproductive and maternal health, nutrition, diabetes, and hypertension. In 2019 Upswell helped them utilize Facebook’s robust communication tools to move government officials from general support for Universal Health Coverage (UHC) to action for implementing UHC.

-September 24, 2019Project Spotlight, PSI, Facebook, Myanmar, Universal health coverage, influencer

Building a Global Breastfeeding Movement

Building a Global Breastfeeding Movement

Upswell worked with a powerful cohort of nutrition organizations from 16 countries to build widespread support for breastfeeding.

Every year, 820,000 children around the globe die avoidable deaths because they are not getting the breast milk they need to thrive. In fact, only 2 in 5 infants under six months are being breastfed exclusively - as they should be.

Upswell worked with a powerful cohort of nutrition organizations from 16 countries to see if Facebook could help gain widespread support for breastfeeding.

-October 25, 20181000 days, breast feeding, us, Facebook, case study

Disaster Relief in Puerto Rico

Disaster Relief in Puerto Rico

Upswell teamed with NetHope to connect Puerto Ricans to each other and to critical resources after Hurricane Maria.

On September 20, 2017 Hurricane Maria struck Puerto Rico, killing hundreds of people, causing at least $90 billion in damage, and leaving 95% percent of the island without power.

NetHope stepped in to lead the efforts to restore connectivity in Puerto Rico and enlisted Upswell to develop and launch an Information as Aid campaign.

-September 25, 2018Facebook, disaster relief, Nethope

Shattering Addition Stigma

Shattering Addition Stigma - A Collaborative Approach

Every year, 820,000 children around the globe die avoidable deaths because they are not getting the breastmilk they need to thrive. In fact, only 2 in 5 infants under 6 months are being breastfed exclusively - as they should be.

Upswell worked with a powerful cohort of nutrition organizations from 16 countries to see if Facebook could help gain widespread support for breastfeeding.

-September 25, 2018Project Spotlight, case study, Facebook, stigma, advertising