Combatting Zika in Brazil

Upswell worked with UNICEF and Facebook to help Brazilians protect themselves and their loved ones from Zika. The campaign was the first time Facebook data was ever used to inform a public health campaign. Did we mention the fact that UNICEF has amazing people?! This is one of the most remarkable examples of tapping social media data to improve and protect lives we have ever seen.

In 2015, the Zika virus began to spread widely throughout Latin America. By February 2016, the Brazilian chapter of UNICEF was running fast to build awareness and increase prevention.

With help from Upswell and Facebook, UNICEF used insights from aggregated, anonymized Facebook data to learn about the audience most actively spreading information about Zika. They used this information to create content for the audience.