This is a comprehensive five-part workshop series designed to teach participants how to effectively use social media for public health communication campaigns, with a particular focus on vaccination and immunization campaigns. Offered by Upswell in September 2022 to the Boost Community, the workshop series is targeted at marketing and communications implementers and managers.
The workshop covers various aspects of social media campaigns, including content strategy, campaign strategy development and design, comment and community management, market research and measurement, and tactical training for Facebook and Instagram ads.
Participants can expect to gain a deeper understanding of social media platforms, especially Facebook and Instagram, and how to leverage them for creating impactful health communication campaigns. The series provides practical steps, tactics, and examples to help attendees design, manage, and measure their campaigns. By the end of the workshop series, participants will be equipped with the necessary knowledge and tools to create effective, engaging, and measurable public health campaigns on social media.
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