Upswell served as a sort of extension to the UNICEF Indonesia team throughout this campaign. We were delighted to support all aspects of this campaign, from content strategy to measurement and evaluation. UNICEF has a LOT of amazing people, but in our humble opinion, this team in Indonesia is next level.

UNICEF Indonesia and Gavi partnered to boost confidence in childhood vaccinations during COVID-19, reaching 50% of the population in three provinces via Facebook ads. The five-week campaign improved motivation, reached 6 million people at lower cost, and increased vaccination safety perception by 4.3 percentage points, demonstrating Facebook's value in complementing on-the-ground strategies for vaccine awareness.