Upswell supported all aspect of this campaign from the initial strategy development through implementation. As a UW alum, Drew gets a huge smile when he talks about the team that made this project a reality.

Background: In March 2021 the second wave of COVID-19 affected India, and in a few months there were over 30 million documented cases, with a large number of cases remaining undocumented. We rolled out ‘India bane Maskpur,’ a 9-week campaign in India to promote mask wearing, leveraging the social media platforms of India-based nonprofit organizations like Sheroes, Breakthrough India and Arthan Foundation.